My dear Indians, you will soon be introduced to a new brand of cars that have never been seen before in the country. Well, there may be a few exceptions to this, I agree. But for now, let’s consider no one has seen a Mini roaming around on our streets before. Having said that, BMW, who now own the British iconic car brand- Mini will be launching the cars in India soon. If Volkswagen Beetle is for Germany and Fiat 500 is for Italy then, Mini would be the brand loved by one and all from Britain. Unlike the other two Minis have even raced around the globe.
Small and agile Mini Coopers have raced in the World Rally Championship. They’ve even featured in touring car races. So that’s about the macho image of the Mini. Even the ladies have had a special bonding with these cars. They are favorite among girls for their looks and practicality. Dr. Andreas Schaaf, who heads BMW’s India operations has been big fan of the brand and had always wished to see the cars coming to India during his tenure as the President of BMW India. His efforts seem to have thus paid off and he has finally managed to convince the top bosses at BMW to launch the Mini brand in India.
That said, like the Beetle and Fiat 500, Mini is a lifestyle product and as history suggests, such products haven’t especially done well in India. We too had our doubts when BMW chose to go for the Mini instead of the 1-Series. But times have changed since Volkswagen launched the Beetle and there could be a surprise in store for us. If the Mini does catch the imagination of the Indian buyer and BMW manages to sell a decent number, it will be a true triumph given the price of the car which is expected to be over Rs 18 lak depending upon the model.
We think, BMW might offer the complete range of Mini cars including the four-wheel drive crossovers, but that is just a hunch and we will have to wait till BMW makes the final announcement 23 days from now. So, the Mini will be launched at the upcoming Delhi Auto Expo and IndianCarsBikes.in will be there covering every other launch in detail. We hope to catch up with you during the Auto Expo. We will keep you updated with all the happenings from the show. Until then you can checkout Mini’s official India website.
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