Auto Expo 2012 Promises Some Very Interesting Niche Launches...

With more than 60 new models and upgrades lined up for debut, Auto Expo 2012 in Delhi will pack in a lot of launch excitement. But unlike earlier years, this time car companies are looking to expand their stable by creating niche products.

Across the price spectrum, from Maruti to Mercedes Benz, the idea is to try out something new, beyond bread and butter segments. Given the slowdown in demand, companies feel it's time to explore new segments which will be less price-sensitive and create a buzz. 

Known for its formidable footprint in the small car market, Maruti Suzuki is showcasing two new products this time round - the Ertiga MUV and a concept compact SUV. Neither falls in the small car category.

"This is our way of expanding our portfolio and branching out into newer segments," says Mayank Pareek, managing executive officer (marketing & sales), Maruti Suzuki. "Right now the Ertiga segment is virtually non-existent in India. So, we want to create this niche and ride the first mover advantage. That's the job of the market leader - identify niches and cater to them ahead of the pack."

MNC biggie Volkswagen, also known for its small car focus, will showcase its iconic Beetle, a premium hatch whose Rs 20 lakh-plus price tag means it will never be a volume spinner. But as brand builder it pulls a mean punch. The company isn't showing its UP small car, already showcased at the Frankfurt Motor Show and has plans for an India launch.

"Our brand is still at a nascent stage of awareness so we wanted a brand building tool for the Auto Expo. The Beetle is our most iconic product and the best vehicle to create brand awareness," says Neeraj Garg, member board & director, Volkswagen Passenger Cars, Volkswagen Group Sales India. The company says there's no decision on launching the Beetle in India just yet.

In the premium segment too the buzzword is niches with a difference. Both Mercedes Benz and BMW are showcasing products that are miles away from their core market of luxury saloons.

While BMW is launching the iconic Mini Cooper premium hatchback in India, arch rival Mercedes Benz will showcase its B-Class premium hatchback, which is due for debut in India by 2012 winter. The Mercedes roster will also include models like the SLS AMG Roadster, the SLS GT3 and the DTM car along with a range of performance cars from the AMG stable.

Like Maruti, Ford too is expected to showcase a compact SUV concept though company officials are tightlipped about the details. The company has only announced that it will showcase an "all new vehicle planned for introduction in India and other global markets in the near future".

M&M will highlight its Ssangyong range including Rexton and Korando E. "The idea is to create some excitement during the expo but not everything that we showcase will come to India immediately," says Pawan Goenka, president-auto and farm equipment division, M&M.

The New Ford EcoSport SUV To Be Introduced In 2012!

 

Ford Ecosport, the all new compact SUV from Ford India will be introduced at the 2012 Auto Expo in January. What makes it so special is that the mini SUV will be built sharing the same platform of Ford Fiesta. The mini Ford Ecosport could house an all new 1.2 L petrol ecoboost engine. Ecoboost engines are considered to be one of the most fuel efficient ones that can ultimately turn out to be the key selling point for the car.
The thoughtfulness of offering a diesel engine will not go wasted amidst the increasing demand for diesel cars catching up of late. The diesel powertrain could be the same from Ford Fiesta with 1.5 L capacity to churn out the peak power output of 90 Bhp and a peak torque output of 204 Nm.   This again is likely to break some records where the fuel efficiency is concerned. On the other hand, Ford Fiesta AT launch is also anticipated at the 2012 Auto Expo.Moreover the Ford Ecosport price is expected to fall in the range of Rs 7 lakh-9 lakh.
                                                       
Ford Fiesta sedan has never been known for its spacious interiors and the same can be expected of the new mini SUV from Ford. However, the SUV will be large enough to accommodate 5 passengers comfortably. The exteriors of the car will more or less fall under 4 m in length to capitalize on the Government’s policy to benefit on the sub four meter length cars.

The drive on the mini SUV will make it all the more exciting with the compact structure that scores points with its great off-road capabilities. The high ground clearance only enhances its performance on the most difficult terrains. The 15 inch wide tyres offer good grip during the adventurous rides.  The spare wheel on the rear end of the car amplifies its rugged image. The auto giant might bring in the two-wheel drive variant of the SUV as of now, without any information pointing out to a possibility of a four-wheel drive variant on the cards.

Maruti Suzuki To Launch SUV & MUV's For The Indian Roads

 Maruti Suzuki India has announced the launch of new vehicles in the sports utility and multi utility segment in their bid to regain 50% market share by 2015 according to the company MD, Shinzo Nakanishi.

Maruti, which is a 54.2% owned subsidiary of Japanese carmaker Suzuki Motor Corp, would develop these vehicles with the parent company and target their launch in the upcoming Auto Expo 2012 and beyond.

"There is a vast chunk of market, almost 18% of the passenger vehicles sold in India where we don't have any presence. So, as we aim to regain our market share and take it to beyond 50%, we will introduce vehicles in the new segment that are not in our current portfolio," Maruti MD S Nakanishi said.

Maruti sells 15 models in the Indian market and almost a dozen of these are in the compact vehicle segment. It has lost almost 5

India To See The Launch Of Porsche Sports Car Marqueein In 2012

Volkswagen AG, Europe's largest carmaker, will launch the iconic Porsche sports car marquee in India next year and appoint a new team to steer its sales in the overcrowded Indian automobile market. 





Two people close to the development said Volkswagen will import the Porsche models 911, Cayman, Boxter, Panamera and Cayenne SUV for the Indian market and look at local assembly at one of its facilities in Maharashtra when volumes pick up.  The cars, to be distributed and sold under the Volkswagen banner in India from next year, carry price tags ranging from Rs 70 lakh to Rs 3 crore (ex-showroom, Delhi).

Skoda launches Yeti 4x2 for Rs 13.35 lakh

Skoda's much awaited SUV Yeti 4X2 is finally launched for Rs 13.35 lakh (ex-showroom Maharashtra). This new model is powered by the 2.0-litre TDI engine taken from the Skoda Laura, which has the capacity of producing 110PS and 250Nm of torque.

This all new version of the Yeti is available with the same engine but has the ability to delivering 140PS power output. The 4x2’s engine is mated to a five-speed manual gearbox (a six-speed manual on the 4x4) and is 100kg lighter than the 4x4 model. It also has safety features like  airbags, ABS, EBD and traction control. However, features like hill descent control and electronic differential lock have disappeared with the AWD. The Yeti 4x2 is available in two variants – Ambient and Active but not in the range-topping Elegance variant.

The Skoda Yeti is a brilliant five-seat all rounder; it has a lot of space, it easily negotiates bumpy roads thanks to the good ground clearance and it handles much better than most SUVs in the price bracket. With the reduced price, this car can be an interesting option for people waiting for the Mahindra XUV500.

Lamborghini Launches Aventador LP 700-4; Priced At Rs 3.69 cr

To lure the growing billionaire club of Asia's second-fastest growing economy, Italian luxury sports car maker Automobili Lamborghini SpA has rolled out the envious and rather dominating Aventador LP 700-4 model for the Indian roads which is priced at Rs 3.69 crore (ex-showroom, Delhi) on Thursday.

Aventador was first saw the day of light at the Geneva Motor show earlier in March this year and since then had more than 20 Indian customers demanding it. The company claims to have received over 1,500 bookings globally.


This beast is powered by a 12-cylinder and 6.5-litre engine making it one of the fastest street-legal cars in the world as it has the ability to touch a top speed of up to 350 km per hour. Crafted from composite carbon materials that are used in the Boeing 787 Dreamliner Lamborghini the Scissors Doors, Aventador accelerates to 0-100 km/hour in just 2.9 seconds.

Don't believe us? Check out this video:

Lamborghini is reported to open its second facility in Mumbai by next year. "India is one of the fastest emerging markets for sports car for us. Aventador is a consistent continuation of Lamborghini's brand values something that now has a huge potential after the success of the recent Formula 1 race. Taking the brand further, we plan to extend our reach in the Indian market by starting the next showroom in Mumbai in early 2012," said James Page, Marketing Manager for SE Asia and Pacific, Automobili Lamborghini S.p.A.

Sebastian Vettel Sums Up F1 India Success!

As Red Bull's Sebastian Vettel cruised his way to win his first ever Indian Grand Prix it marked as a proud moment for the entire Indian automobile Industry. Despite all the nervous speculation the Indian motor heads have delivered it! What a race it was! Following this successful F1 race both the Indian new and preowned cars markets have something to smile about, all of a sudden Indian autos industry has now made a global mark.  

Here's a read at what the Champion had to say about his impressions of India and his first ever  F1 India experience:
"Q: Sebastian, just sum up the thoughts about this first ever Indian Grand Prix.
SV: It is great, I think, what the people did here in a short amount of time. We heard about it a couple of years ago but to put up this arena is incredible. Surely there are little bits here and there that are not 100 percent finished but now the people know so they will fix that for next year I am quite sure. I think all in all it was fantastic. I am very proud, as I said, to be the first winner here in India. I think it is a very impressive country, very different to what we probably know from Europe, but very inspiring. If you keep you eyes and ears open I think you are able to learn a lot, the way the people handle things here. It is a big country, a lot of people, but sometimes it looks very different but they get along with it and they are very happy here. They enjoy life and in the end that’s what it is all about. If your life comes to an end it is more the thoughts, the emotions, the friends, the friendships you take with you rather than whatever you have in your bank account. Even the people have so little here I think in a way they are much richer than a lot of people back in Europe so there is a lot we can learn and it is a great race, great event. The circuit is fantastic so all in all it is fantastic so thanks a lot to India and all the people here.

Q:  Vettel, we have to say V for victory and V for Vettel. Speaking about India, you say that here people don’t have money but they’re happy, compared to Europe. Is this a very fond memory of the most memorable race of your life so far? 
SV: Well, as I said, I think some things are very difficult to imagine for us. If you look where we come from, I think it’s hard to imagine things if you haven’t seen them. The really surprising bit for us… where sometimes you measure happiness in our lives, in our world, with what you have achieved, what you have etc. For the people here, it doesn’t really matter, they’re happy with what they have, even if you compare they have so little, but they are happy and friendly, helpful, respectful. Obviously I haven’t spent a lot of time here, so I can’t judge as well as people from India, but it was very inspiring when I had a bit of time to spend in the country. I went to see the Taj Mahal which is obviously a touristy thing to do but driving there by car, and not falling asleep because the roads were pretty… it was a good adventure, let’s say. Keeping your eyes open, there are a lot of things which make you appreciate a lot of things much more than you probably do. Yeah, it opens your eyes, as long as you allow yourself to look at certain things, so I think it was an inspiration and something that you should never forget. All in all, it was great to be here, a great circuit, which obviously - speaking about our job, about racing, that’s what we judge most, the circuit is fantastic to drive. I was surprised that the race went by pretty quickly. Obviously I was always trying to keep the gap to him (Button), trying to push but my engineer came on the radio and said ‘twelve laps to go’ and I was surprised because I thought, bloody hell, that went by quickly. It’s a good sign, because you enjoy the circuit and there are some great corners as Fernando said, high speed corners which we usually enjoy a lot, because it allows us to put us on the limit, the cars on the limit so great to be here. Having had debuts in different places the last couple of years, this will be one of the races that settles in very quickly and we will all be happy to come back. Even though there has only been one race so far, I’m already looking forward to next year. 

Q:  When Neil Armstrong landed on the moon, he said those famous words ‘one small step by a human being and one giant leap for mankind.’ Any famous first words? 
JB: I think it should just be the winner who has these special words. 
SV: Dhanyawaad… aapki aankhei bahut khoobsurat hai (thank you, your eyes are beautiful). Obviously that’s for the ladies of India. You know the girls, to all the girls in India, you have beautiful women in this country. They have beautiful eyes. 
JB: Beautiful smiles. 
SV: Thank you very much. As I said we all enjoyed it, everyone is happy to be here and happy to come back which is a good sign. 

Q: India has an advertising tag-line which says Incredible India. Would you guys like to endorse it or add to it after the weekend you’ve spent here?
SV: I think I answered that question before already. I agree, yes. 
JB: Yeah, I agree with Sebastian. 
FA: I agree with both. 

Q:  Vettel, we appreciate you have said good things about India but twice you have mentioned that India is different from what you know in Europe. Would you like to elaborate what impression you had about this country before landing here and what differences you found eventually? 
SV: Well, it’s difficult to say. Expectations, you obviously only know from what people tell you. To be honest I didn’t expect anything really. I heard a lot of good things, I heard a lot of bad things. I prefer to come here myself and take a look, so I took a little bit of time to have a look outside the circuit, as I said. Basically what I saw is very inspiring, it’s very different. I think you will find the same if you go there. Sometimes it’s difficult to imagine for us, which is why I think you really have to come here but it’s a country that I think is very interesting to travel around, because I think there are a lot of things you can learn. Some things you have to get used to because they are so different, but it’s not a drama, it’s a different culture, the people are different but as I said, they are very helpful, very friendly and happy, so that’s a good thing. "

For full interview click here. 

Preowned SUV's A Great Investment!

They say Big is Beautiful this is especially true of Cars. SUV's are one the most desired and craved for vehicles today. But when brought from new the basic SUV model starts from around 8 Lakhs which makes it very indefeasible for an average middle class family to afford. 

So how is it that there is an increase in the amount of SUV's on the roads? Does it mean that the people have become rich out of the blue? The answer is, nope. It only means people are making smart investments! It is a known fact that the second the car leaves the showroom it's value decreases. So what most people do is, instead of buying a new car they opt for a preowned car which has many advantages. 

An average preowned SUV starts at much lower price as opposed to the new. If lucky you might even stumble upon a decent SUV like Scorpio or Innova etc. just around 6-8 Lakhs. Even the rather popular SUV's like Endevor, Captiva, Safari etc. are made available at much cheaper rates by dealer who ensure that you only get certified and warrantied cars. If you are worried about the longetivity and the car apperence, fear not as what dealers do is, they refurbish the car from top to bottom in such a way that it will make it harder for the onlooker to spot the difference between the preowned & new. 

So why settle for a small car when you can get a preowned SUV at affordable prices? Make a big impression which is sure to turn heads around.